Monday, November 23, 2009

The Face of Public Relations by Katie Matthews

With phones, internet, e-mail, social networking sites, blackberry's, blog's and twitter the digital world has become an integral part of our daily working and social lives.
The introduction of technology has undoubtedly made the exchange and transfer of information much quicker and slicker - but what are the consequences of the digital age?
Sitting in the comfort of our swivel chair behind the portal of a computer screen with our blackberry in our pocket and the World Wide Web at our finger tips, we could want for nothing more when it comes to ease of communication. Sitting at our warm and cosy desk, there is a certain level of comfort involved within the working day. You never have to move more than a click of a mouse or the dial of a button to create or make the news. As such, the age of digital PR has helped to create a faceless arena of communication. Cyberspace is the new social sphere and has replaced the lunch time meeting or office to office appointments.
Heaven forbid a black out occurred and the internet short circuited! We may actually have to revert back to having personal face to face conversations with people rather than exchange information between a name and a number!
Therefore in this world of digital communication the human interaction element of business and media relations has become very much diluted. With this dilution also comes an opportunity.
If every worker in every desk job - particularly in the media - sits behind their computer screen and doesn't directly engage with their contacts then they too present themselves as just another name and number in the system. In order to break the mould we have to go back to the old fashion way of getting out there and meeting and greeting people.
In terms of public relations, the role of a PR agency is to offer their clients a direct route to the media. Anyone and everyone can send an e-mail or make a phone call but not every publicity agent will make an effort to develop relationship and really get to know the press.
For effective public relations we need to use the digital world as a tool in which to create more face to face opportunities, rather than hide behind it and become more recluse in our roles.

Thursday, November 19, 2009

The Face of Public Relations by Katie Matthews

With phones, internet, e-mail, social networking sites, blackberry's, blog's and twitter the digital world has become an integral part of our daily working and social lives.
The introduction of technology has undoubtedly made the exchange and transfer of information much quicker and slicker - but what are the consequences of the digital age?
Sitting in the comfort of our swivel chair behind the portal of a computer screen with our blackberry in our pocket and the World Wide Web at our finger tips, we could want for nothing more when it comes to ease of communication. Sitting at our warm and cosy desk, there is a certain level of comfort involved within the working day. You never have to move more than a click of a mouse or the dial of a button to create or make the news. As such, the age of digital PR has helped to create a faceless arena of communication. Cyberspace is the new social sphere and has replaced the lunch time meeting or office to office appointments.
Heaven forbid a black out occurred and the internet short circuited! We may actually have to revert back to having personal face to face conversations with people rather than exchange information between a name and a number!
Therefore in this world of digital communication the human interaction element of business and media relations has become very much diluted. With this dilution also comes an opportunity.
If every worker in every desk job - particularly in the media - sits behind their computer screen and doesn't directly engage with their contacts then they too present themselves as just another name and number in the system. In order to break the mould we have to go back to the old fashion way of getting out there and meeting and greeting people.
In terms of public relations, the role of a PR agency is to offer their clients a direct route to the media. Anyone and everyone can send an e-mail or make a phone call but not every publicity agent will make an effort to develop relationship and really get to know the press.
For effective public relations we need to use the digital world as a tool in which to create more face to face opportunities, rather than hide behind it and become more recluse in our roles.

Sunday, April 19, 2009

Earn Extra Income Online Attention Creative Writers

For the past week now I have been searching for ways to get more traffic to my website. I only started my website about 4 weeks ago. What I have found in my journey of making extra income online is it not as easy as the get rich programs lead you to believe. I am just now starting week four of the Wealthy Affiliate program. I have to say I am so thankful for joining this program the resources have absolutely saved me very valuable time. But I kinda got off task this week looking in other directions. Reading other blogs and articles to get ideas. I am not the most creative writer, I have a tendency to write like I talk so I usually forget my punctuation I use southern grammar and usually drop my g's form my words like, how are you doin?

Any how the point of this is while visiting other websites and other blogs and articles I was absolutely amazed at the amount of creative writers. Very very talented writers. So this for all you Creative People. On my blog I have added some links that I have found tinkerin on line. You have probably seen adds and affiliate programs get paid to blog or get paid to write. Most of these I have found you have to pay for and are some sorta affiliate program. I was unsure if they worked or not. What I have found out this week, you can get paid to blog and you can get paid for writing articles. I found several sites that are 100% free. I personally signed up for them and posted articles just to make sure. I would never intentionally post something to be free if it was not. I can not count how many programs I have spent the time signing up for only to find out after I wasted all that time that there is a fee of some sort grrrr.

So these sites I posted on my website again are totally free some of them pay you for the traffic you get on a blog, you post for free with them. Some pay you to write reviews of products. For creative writers I imagine this could be very lucrative. If your a talented writer it is because you enjoy doing it. And just like anything in life when you love doing something it shows. So why not get paid for it.

I am always updating my blog with the things I find. You can find the link in my Bio unemployed and looking. I try to find as many FREE things I can. In today's economy I know allot of people are just like me watching there pennies.

I hope, even though this article is probably not the most creative article you have ever read. I hope you enjoyed it and it will help stimulate your pocketbook. For the most part my articles are short and sweet and to the point (just like me ) I hope you will visit my other articles and vote on them. Thank you for your time and any positive feed back you would like to leave. by Ann

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